Welcome
"Bro, Your App Is on Fire" is a brutally honest, funny, and practical blueprint to building apps that survive success. This book tells you how you can
Move fast, Break nothing, and Burn less.
BroYourApp It’s not just a book. It’s a founder survival hub: tactics, checklists, stories, frameworks, workshops, and the truth about building real software.
Book 1: SaaS Firefighting 101
After over 20 years of watching startups repeat the same avoidable mistakes,
I wrote the blueprint I wish every founder had on day one.
This book is for anyone building software:
founders, CTOs, solo devs, teams, AI-assisted makers,
who want to create products that scale, endure,
and don’t become fires you’re constantly putting out.
Think of this as your SaaS firefighter’s field guide.
Each chapter starts with a real “Fire Scene,” a story from the trenches,
then we go through the “Fire Drill,”
how to fix the issue, what to automate, and what to never do again.
Finally, we talk “Fireproofing,” the systems and principles that keep you sane when you scale.
No “10x founder mindset.
No “disrupt or die.”
Just a grounded playbook for surviving the messy middle,
the part between your first deploy and your first real success.
Vitaly Yakovlev has spent over two decades building and scaling high-impact systems in the startup, scaleup, and enterprise world.
A veteran CTO, systems architect, and strategic advisor, he has led engineering teams, built companies, and helped organizations launch platforms that withstand both rapid growth and inevitable chaos.
Through BroYourApp, Vitaly shares practical guidance and hard-earned lessons to help engineering leaders and teams navigate the realities of building software that lasts. He writes and advises with one goal: helping teams build technology products that will survive success.
What readers say
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Taylor
Startup Founder
Alex S.
Tech Leader
David
Early-stage AI Startup Builder